Because it matters
There are a number of core beliefs that run through everything we do at Mór: sustainability, equality, diversity and accessibility.
It really matters to us.
And we know it matters to you too.
That’s why we work with our brands to highlight, to you, what they stand for. It’s about who they are, what they do, and how they work. We do it because we think everyone should shop consciously.
We use badges to do this. And we think you’ll love them.
How we award our Badges
Every product and experience we showcase at Mór is hand-picked and individually curated by our team. We do this by working with our vendors (the brands we feature) on a one-to-one basis.
When we first talk to potential vendors, the first thing we focus on is whether or not they are right for us - by being right for you. We discuss which Badges apply to each vendor and we do our own checks to make sure we’re happy to ‘rubber stamp’ that Badge.
Some of our vendors are super focused on one cause or belief, so may only have a couple of Badges. Others operate more widely and have several. The luxury of choice then becomes all yours...
The Badge Hall of Fame
Every Badge we offer is right here. You can click on any Badge to shop from that collection.
Don't just take it from us
Hear from our vendors why Badges matter.
Partnering with brands that put sustainability first is paramount to us here at Mór. That’s why we are excited to be working alongside microbrewery and distillery, Eden Mill.
This brand keeps sustainability at the heart of what they do by aiming to build Scotland’s first carbon-neutral distillery by 2022, 29 years ahead of the UK’s carbon-neutral target.
Sustainably Made, Award-Winning, Made in Britain, LGBTQIA Friendly
Brand new businesses often have the most refreshing and innovative ideas. At Mór we love partnering with new start-ups like London Nootropics and becoming part of their journey.
This 2021 start-up creates coffee using mushrooms and other natural ingredients, designed to provide all the benefits without the side effects. New, different, and right up our street.
Wellbeing Champion, POC Owned, Made in Britain, As Seen On TV, No Gender Pay Gap, 2020 Startup, Journal Finalist, Independent Brand
TLC Sport is a female-led business that sets out to inspire women everywhere. This brand offers premium activewear that caters to every woman – no matter their size or shape.
For Mór, partnering with TLC Sport means championing empowerment and clothing designed with real women in mind.
Sustainably Made, As Seen On TV, Wellbeing Champion, Female Led, Pregnancy Friendly, Independent Brand, Bespoke Products, No Gender Pay Gap