Mór Privacy Policy

Date: This Privacy Policy was last updated on 23 August 2021.

Who we are: We are Mór, and we are the operator of the Mór Platform – the e-commerce platform at www.themorcard.com where Mór Members can purchase products, services and experiences from our third party Vendors.

Mór is a trading name of Loytech Limited, a private limited company incorporated in England and Wales under company number 13134112 and registered office at 71 Queen Victoria Street, London, United Kingdom, EC4V 4BE.

When we say "we", "our" and "us" in this Privacy Policy, we mean Loytech Limited, which runs the Mór Platform. When we say "you" or "your", we mean you or, where the context otherwise requires, any person who has validly registered to become a Mór Member and for whom a Mór Member Account has been created and remains open.

When we refer to "Vendor Offers", we mean offers to purchase products, services and/or experiences made available by our third party Vendors via the Mór Platform.

You can contact us in the following ways:

Types of personal data we collect: We may collect, use and store different types of personal data about you, which we have grouped together as follows:

Types of personal data Description
Contact Data
  • Full name
  • Date of birth
  • Mobile number
  • Postal address
  • Email address
  • Telephone number
Identification Data
  • Copy of photo ID to verify your date of birth
Payment Data
  • Payment card details
Technical Data
  • Internet protocol (IP) address
  • Your login data
  • Browser type and version
  • Time zone setting and location
  • Browser plug-in types and versions
  • Operating system and platform and other technology on the devices you use to access the Mór Platform
Mór Member Data
  • Password
  • Purchases or orders made by Mór Members
  • Interests
  • Feedback
  • Survey responses
Usage Data
  • Information on how you use the Mór Platform, products and services
Marketing Data
  • Your preferences in relation to receiving marketing emails from Mór and your communication preferences

We also collect, use and share aggregated data such as statistical or demographic data. Aggregated data may be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. We may use aggregated data for any purpose. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature, or Vendor Offer purchase trends or activity levels by Mór Members who are members under a third party sponsorship agreement. In the event we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy.

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to accept you as a Mór Member or perform the contract we have or are trying to enter into with you (for example, to provide you with products or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

Where we collect your personal data: We may collect your personal data in different ways.

Data you give to us – This covers Contact Data, Identification Data, Payment Data, Mór Member Data and Marketing Data.

Data we collect by automated technologies or interactions – This covers Technical Data and Usage Data.

Data from third parties we work with – This covers personal data we may receive about you from various third parties and public sources. For example we may collect Technical Data from analytics providers including Google (covering Google Analytics, Android and YouTube), Apple, Microsoft (covering Bing and LinkedIn), Facebook (covering Instagram), Twitter and Pinterest. We may also collect Identification Data and Contact Data from data brokers or aggregators, the electoral register, and/or credit reference agencies where required to verify an individual's details.

How we use your personal data: In general terms, we use your personal data where:

  • We need to perform the contract we are about to enter into or have entered into with you.
  • It is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • We need to comply with a legal obligation.

The table below explains how we use your personal data and the reasons that we rely on in doing so. Where these reasons include legitimate interests, we explain what these legitimate interests are.

What we use your information for Personal data types Our reasons Our legitimate interests
To register you as a Mór Member and to manage your Mór Member Account
  • Contact Data
  • Identification Data
  • Mór Member Data
  • Performance of a contract with you
To provide the Mór Platform and protect our business (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
  • Technical Data
  • Usage Data
  • Contact Data
  • Performance of a contract with you
  • For our legitimate interests
  • For running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise
To fulfil purchases made on the Mór Platform and delivering these to you, including sending your personal data to the third party Vendor you purchase a Vendor Offer from (for more information see Who we share your personal data with)
  • Payment Data
  • Contact Data
  • Mór Member Data
  • Performance of a contract with you
  • Performance of a contract between you and the Vendor
To make and manage payments and collect/ recover money owed to us or third party Vendors
  • Contact Data
  • Payment Data
  • Performance of a contract with you
  • For our legitimate interests
  • Being efficient about how we fulfil our legal duties
  • To recover debts due to us
To run our business in an efficient and proper way including managing our financial position, business capability, planning, communications, corporate governance and audit
  • Contact Data
  • Technical Data
  • Usage Data
  • For our legitimate interests
  • Compliance with a legal obligation
  • Being efficient about how we fulfil our legal duties
  • Complying with regulations that apply to us
To exercise our rights set out in contracts and agreements
  • Contact Data
  • Identification Data
  • Payment Data
  • Performance of a contract with you
To maintain our records
  • Contact Data
  • Mór Member Data
  • Payment Data
  • For our legitimate interests
  • Compliance with a legal obligation
  • Being efficient about how we fulfil our legal duties
  • Complying with regulations that apply to us
To send you marketing communications
  • Contact Data
  • Marketing Data
  • For our legitimate interests
  • Consent
  • To grow our business
To manage our relationship with you including notifying you about changes to any of our terms and conditions or this Privacy Policy
  • Contact Data
  • Mór Member Data
  • Marketing Data
  • Performance of a contract with you
  • Compliance with a legal obligation
  • For our legitimate interests
  • To keep our records updated and to study how customers use our products/services
To action any refunds and correspond with you in relation to any dispute
  • Contact Data
  • Mór Member Data
  • Payment Data
  • Performance of a contract with you
  • Compliance with a legal obligation
  • For our legitimate interests
  • To correspond with our customers to facilitate an enjoyable shopping experience and rectify any problems

Marketing: We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. Should you wish to opt-out of receiving marketing communications, you can change your preferences in your Mór Member Account or click the unsubscribe button embedded in each marketing email we send you. Please note that if you opt-out of receiving marketing emails from us, you will still receive service emails relating to your Mór Member Account and any purchases of Vendor Offers you make. We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

Cookies: We will on occasion analyse which media platforms are most successful in directing traffic to the Mór Platform and modify marketing based on volume but no demographic information. Please see our Cookie Policy at the end of this Policy for more information on cookies and how we track visitors to our Mór Platform.

Change of purpose: We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

How long we keep your personal data: We will keep your personal data for the length of time you are a Mór Member and for a period of 2 years thereafter. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you or where required for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements.

Who we share your personal data with: When you purchase a Vendor Offer from the Mór Platform, we will share your Contact Data with the relevant third party Vendor for the purposes of fulfilling your order. The processing of that shared personal data will then be regulated in accordance with your relationship with the Vendor. We may also share your information with our service providers including Shopify who we engage to provide us with data hosting services.

If you choose not to give your personal data: Where we need to collect personal data from you – for example to deliver a Vendor Offer to you or to contact you about your Mór Member Account – when requested, it may delay or prevent us from being able to perform the contract we have entered into with you and/or comply with our own legal obligations.

Automated decisions: We do not envisage taking any decisions about you based solely on automated processing (i.e. without human involvement), which have a legal or similarly significant effect on you.

International transfers of your personal data: When you make a purchase of a Vendor Offer on the Mór Platform this will involve the sharing of your personal data with Shopify who we use to facilitate your payment. This may involve a transfer of your personal data to the European Union. Please consult Shopify's Customer Privacy Policy for more information.

Your rights: Under certain circumstances you have rights under data protection laws in relation to your personal data. You can exercise any of these rights at any time by contacting us.

  • Request access to your personal data (commonly known as a "data subject access request").
  • Request correction of the personal data that we hold about you.
  • Request erasure of your personal data.
  • Object to processing of your personal data where we are relying on a legitimate interest.
  • Request restriction of processing of your personal data.
  • Request the transfer of your personal data to you or to a third party.
  • Withdraw consent at any time where we are relying on consent to process your personal data.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Data security: We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Changes to this Privacy Policy: We keep this Policy under regular review and will place any updates on this website.

Complaints: We seek to resolve directly all complaints about how we handle personal data but you also have the right to lodge a complaint with the Information Commissioner’s Office:

  • Online: https://ico.org.uk/global/contact-us/email/
  • By phone: 0303 123 1113
  • By post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, SK9 5AF

Mór Cookies Policy

What cookies are: Cookies are small text files stored on your device and used by website operators to make websites work, or work more efficiently, as well as to provide information to the operators of the website or certain third parties. Each cookie usually contains a unique string of characters, which allows a website to distinguish your device from other users. In this Policy, we use the term "cookie" to mean a cookie and any other similar technology, such as web beacons, local stored objects, and pixel tags.

How we use cookies: We use cookies to enable you to navigate between pages and to generally improve your user experience. We also use cookies to analyse how users interact with our Site and to enable you to share content using social media. We also sometimes use cookie type technologies in emails to identify how users come to our Site so that we can evaluate and measure the effectiveness of our email marketing. We may combine information collected via cookies with information such as your IP address, the type of browser, device and operating system, for example to provide statistical information about visitors to the Site. Where the Site uses third parties cookies, you should check with the relevant third party to see how they use cookies.

The cookies we use: We use Shopify to power the Mór Platform. For detailed information on the cookies deployed by Shopify on our Site please see the Shopify Cookies Policy.

More Information: We maintain profile pages on various social media websites such as Facebook, LinkedIn, Twitter and YouTube. We may link to those profile pages on the Site and other third-party websites. If you are a registered user of any of those third party websites (and/or are logged in to those websites) then certain cookies may be set to make it easier for you to share content or access their features. We are not responsible for and have no control over the use of cookies on those websites. If you are concerned about the use of cookies on any third-party websites linked to from the Site then you should check the relevant third party's privacy policy before accessing its website (or upon arrival at that website).

How to manage cookies on your browser: Web browsers also allow control of most cookies through the browser settings. Find out how to manage cookies on popular browsers: