Dealing with the changes to her skin in her twenties due to eczema, Sofia Latif saw first-hand how difficult it was to find products on the market which seemed to help alleviate the sensitivity while also strengthening her skin. Inspired by her Indian heritage and her mum, Sofia began to use sweet almond oil on her skin, something she used as a child. This reignited her love affair with seed and flower oils and her skin began to flourish.
Sofia spent time working for a non-profit organisation in Uganda and witnessed the impact women being empowered to work had on their families and communities. This is why 5% of all sales go to the charity Lendwithcare, which provides micro-loans to small business owners in low-income countries. Sofia Latif is a skincare and wellbeing range that is not only inclusive but strives to make a difference in peoples’ lives.