Kind Bag creates sustainable accessories uniquely designed to combat plastic pollution and drive change in the fashion industry. Born in Hackney, London back in 2019 by founder Maria, the business was started as a one-woman enterprise.
Maria hails from Tenerife, surrounded by the beautiful ocean, and developed an appreciation of the natural world early in her roots. Despite beginning her career as a lawyer, she felt her calling lay elsewhere and, following a stint around Asia, her eyes were opened to the effects of plastic pollution. This was her wake-up call.
All her efforts were then focused on designing a product that could reduce the plastic mountain, while also being an attractive proposition to everyone. This, coupled with her own difficulties in finding a bag strong enough to encompass her groceries and belongings, led to the creation of Kind Bag.