We love variety and different opinions. Healf claims to be the leading expert in wellness because they do just that: they bring together leading experts with varying backgrounds to curate what is featured on their store.
Their expertise lies in curation, not creation. They get to know smaller brands which they believe fit the relevant criteria and use their platform to give them a voice. These are not your high-street wellness products.
They are making waves and building a strong customer base, and the brand has been featured on publications such as Vogue, GQ and The Times.